The doughnut event (Snowatec innovation session) is held on the second Tuesday of every month with the introduction of a book in the field of creativity and innovation of personal development.

This course was held for the third time on July 4, 2023 with the review of the book Great Sustainable Idea. This book was written by the authors Chip Heath and Dan Heath, and was presented by Ms. Elaha Akochakian.

We all want others to pay attention when we express an important topic, our ideas to be effective and our message to last. This issue is not specific to managers and organizations, but each of us needs it in our jobs. But in practice, most of the time, no one pays attention to our message and ideas, does not understand it well, or quickly forgets it.

Mrs. Akochkian stated that the book “Sustainable Great Idea” teaches you how to design your idea, message or opinion in such a way that it will be effective and remembered. The authors of this book spent ten years on the topic of “Why do some ideas succeed while others fail?” have researched After examining more than hundreds of lasting ideas, they found that six similar principles were present in most of these lasting ideas. They teach you these 6 principles in this book.