According to the report of the innovation department at the Snowatec Technology Center and Innovation Factory, the Entekhab Sho 2event was held in September 2022, focusing on the group’s sales forces.

This event, which took place with the cooperation of the research and development deputy as well as the sales and marketing deputy, has goals such as:

  • Starting the innovation campaign in the organization
  • Identification and introduction of outstanding and pure talents among sellers and sales forces
  • Encouraging and persuading sellers to generate ideas and innovate
  • Using existing ideas to improve the sales process and home appliance products

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The presented ideas were evaluated based on the following criteria:

7- Innovation

8- Transparency

9- Attractiveness

10- Applicability and commercialization capability

11- Mastery of the ideator

12- Observance of time

852 ideas were received from 402 respected sales employees, of which 15 ideas made it to the final stage and finally 4 ideas were recognized as the best.

At first, the ideas are categorized into two general product and service groups, and then the product groups are divided into refrigerator, washing machine and other product subsets. Other products include washing machine, TV, air conditioner, etc. The amount of ideas is equal to:

The final evaluation of the winners of this event was done in two stages. In the first stage, the first to third judges were selected, which are Mrs. Parisa Abdul Maliki, Mr. Seyed Javad Mir Abdullahi, and Mr. Mojtabi Altafi, respectively. And in the second stage, according to the popular vote of the people present at the event, Mr. Seyyed Ruhollah Mousavi was chosen as the fourth person.

At the end of the ceremony, the idea bank book of the first Entekhab Sho event was unveiled, which included two chapters of service-related ideas and product improvement ideas. This book was published as a single volume in order to preserve and protect ideas and prevent the spread of ideas.

After holding any innovation event, paying attention to results and implementing ideas is the most important part of that event. Therefore, the innovation team, with the cooperation of the idea owners and the expert review of their ideas, implements the selected plans and follows them up to their conclusion. Therefore, in the process of implementation, some ideas become projects and become available to the relevant unit. A number of ideas can also be implemented in the form of startups and new businesses, which will be accompanied to the final stage with the cooperation of the idea developer. In this regard, several meetings have been held and its implementation plans are being reviewed.