doughnut event (Snowatec innovation session) is held on Tuesday of the second week of every month with the introduction of a book in the field of creativity and innovation of personal development.

This course was held for the first time on May 12, 1402 with the review of Mom’s test book. This book was written by Rob Fitzpatrick and was presented by Mrs. Dr. Zahra Shahrbaf, a member of the Snowatec innovation management team.

The Mom Test

Since many startups and small businesses fail in the initial stages, and among the various reasons for the failure of startups, the most common reason is that the idea has not been accepted by the market. Those who intend to launch a startup are always advised to use all the available tools to measure the desirability and attractiveness of their idea.

When we have not yet started our business or we are in the early stages of work, the cost of failure and abandoning the idea is much less than the time we have invested in it. So, even if we realize one day earlier that our idea is not useful and the market does not accept it, we are a winner by the same day.

The reason for choosing this work in the first period of holding is that Rob Fitzpatrick wrote the book The Mom Test based on such an assumption and believes that this book can help people with ideas to identify the strengths and weaknesses of their ideas early. give Because this book teaches its audience how to extract golden answers from the mouths of customers and reach the most ideal results based on these answers.

It is worth noting that the turning point of the Mom’s Test book is the sentence that appears on the very first pages of the book: “They say don’t ask your mom if my idea is good for business or not?” Because your mom loves you and willfully or unwillingly tells you lies that your idea is great.

But then Fitzpatrick adds an important point to this rule: “The problem is not your mom. In the form of asking. Whoever you ask this question will give you the wrong answer. By the way, if you know how to ask the right questions, whether from a stranger or an acquaintance, you can even get the right answer from your mom.”