According to the innovation department of Snowatec Technology and Innovation Center, in June and July 2023 , the 3rd Entekhab sho event was held. In this event, according to the definition of the Gartner Institute, innovation management was trying to put the business on an optimal path by making gradual and extensive changes, and using the order that management creates, innovative processes are created in the organization or business. Creative ideas are produced and finally become profitable, reliable and repeatable ideas. In this event, technicians from all over the country were requested to send their ideas in order to solve the problems of the products of the Entekhab  Industrial Group.

The implementation process of this event, which was carried out in cooperation with the vice president of research and development, the vice president of customer service, Snowatec innovation unit, the factory quality unit, the factory technical unit, the service Entekhab technical unit, and the service Entekhab operation team, has goals such as:

1-Continuation of innovation campaign in the organization
2-Identifying and introducing outstanding and pure talents among technicians
3-Encouraging and persuading sellers to generate ideas and innovate
4-Using existing ideas to improve the sales process and home appliance products

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The main points of this event were extracted based on the Customer Satisfaction Index (CSAT) report prepared and compiled by the market intelligence team. Three categories of refrigeration products, detergents and gas stoves were examined and customer dissatisfaction and the most comments were extracted. In the formed working group consisting of research and development, quality, service and marketing teams, these issues were approved and became the 7 axes of the event.

The ideas of this course are as follows:

In this way, 133 people sent their ideas through the system, out of which 15 ideas were selected for judging.

The initial evaluation of the presented ideas was based on the following criteria:

1-The level of need of the idea
2-Ease of implementation
3-Degree of similarity to existing products
4-The degree of compatibility of the idea with laws, regulations and standards
5-The level of novelty of the idea
6-The degree of maturity of the idea

The initial selections of the initial evaluation, including 11 people of ideas, were invited to two days of mentoring (accurate identification of the problem, development and improvement of the proposed solution, and presentation practice) at Snowatec Center. Mentoring helped the ideators to have a better and more fluent presentation.

The final evaluation was done by three after-sales service specialists.

1-Mr. Engineer Mehdi Imam Nia – technical director and training of bulletin and gas burner
2-Mr. Engineer Hasan Esavande – Technical and training manager
3-Mr. Engineer Mohammad Amin Mohed – Refrigeration technical and training manager

It should be noted that the final evaluation of the ideas was evaluated with several parameters from two perspectives: the type of idea and the presentation of the idea maker. The parameters of the final evaluation are as follows:

1-Innovation
2-transparency
3-attractiveness
4-Applicability and commercialization
5-Dominance of ideas

The candidates of the final evaluation were introduced by the first to third judges, who are Mr. Daniyal Shahbazi, Mr. Mehdi Rahimi, and Mr. Amir Hassanabadi respectively.

At the end of the ceremony, the idea bank book of the third Entekhab sho event was unveiled. This book has been published as a single volume in order to preserve and protect ideas and prevent ideas from spreading.

After holding any innovation event, paying attention to results and implementing ideas is the most important part of that event. For this reason and with the aim of implementing ideas, the executive team of the event, the innovation team of Snowatec, are working for this. This team intends to follow up with more detailed and specialized examination of the ideas and with the cooperation of the idea makers, those ideas will be implemented and followed up to the result.